Laura Ziegler brings over two decades of strategic marketing and communications experience to her role as Vice President of Marketing at G-TECH, LLC. With a proven track record of building brand visibility and driving business growth, she leads the company's marketing efforts with vision, creativity, and precision.

At G-TECH, Ziegler’s core mission is to elevate the firm's thought leadership, expand brand recognition, and support revenue growth through data-driven marketing strategies. She oversees the company’s digital presence—including its website, social media channels, and content platforms—and drives integrated campaigns across multiple touchpoints. Her toolkit includes digital marketing, content marketing, SEO, paid media, brand storytelling, email marketing, and marketing automation platforms.

Ziegler is a skilled communicator and ghostwriter for OpTech’s executive team, crafting high-impact speeches, articles, and thought leadership pieces that reinforce the firm’s positioning in the industry.

Prior to joining G-TECH, Ziegler spent over a decade in the Architecture, Engineering, and Construction (AEC) sector at NTH Consultants, Ltd., where her leadership in proposal development and project coordination helped secure a $5 million contract with the Detroit Water and Sewerage Department.

A committed industry leader, Ziegler currently serves as Co-Chair of the TechnologyNEXT committee at Inforum and has held key positions within the Michigan Chapter of the Society for Marketing Professional Services (SMPS), including President-Elect and Treasurer. She also contributed to the Engineering and Surveying Excellence Awards Committee for the American Council of Engineering Companies of Michigan.

Ziegler holds an MBA from Walsh College in Troy, Michigan, and a Bachelor of Science degree from Central Michigan University in Mt. Pleasant.